Good morning, PR pros:
A new report suggests that the wealth gap in the U.S. is the largest it has been in 50 years.
U.S. income inequality was “significantly higher” in 2018 than in 2017, the federal agency says in its latest American Community Survey report. The last time a change in the metric was deemed statistically significant was when it grew from 2012-2013.
Think that’s not your problem as a communicator? Think again.
According to the multi-stakeholder theory, communicators are responsible to more than just customers. The rise in income inequality means trust will remain low for corporations and that employees will feel less loyal toward their employers, leading to more activism and protests.
If you care about protecting your organization’s band, you should monitor the wealth gap closely and prepare your messages accordingly.
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