Doritos creates own ‘Awesome Mix’ with pop-up booth and limited-edition bags

The company’s marketing team has partnered with ‘Guardians of the Galaxy’—and the film’s list of iconic 70’s rockers—to create recording booths where consumers can win free swag.

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Then in February, Tostitos laid down the gauntlet with a bold move to add a breathalyzer to its bags as part of a Super Bowl promotion. The bags also had the ability to call an Uber for you.

Not to be outdone, Doritos has teamed up with the “Guardians of the Galaxy 2” team to introduce a bag with a playable tape deck in it.

It’s all part of the “Rock Out Loud” promotion Doritos launched at midnight Friday. The campaign will run for only 24 hours.

Doritos reps created pop-up locations in New York and Los Angeles, where they’re encouraging fans to sing “one of the soundtrack’s most iconic songs at pop-up recording booths. Fans will have the chance to win the custom Doritos music bags, concert and other event tickets, and free bags of Doritos,” according to a press release.

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