Marketing Dove billboard to New Jersey: Be proud of being ‘the armpit of America’ Few residents of the Garden State like the association, even if the company’s attempting to spin it positively. (UPDATED) By Kevin Allen@kevin_j_allenMarch 5, 2014 SHARE Ragan Insider Premium Content Dear New Jersey, When people call you “The Armpit of America,” take it as a compliment. Sincerely, Dove To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.