Dove snags the honor of most-shared ad of the year

The soap brand’s viral video about women self-perception had 4.24 million shares. Geico, Evian, and Kmart were next in the rankings.

You may not want to be caught walking the aisles of one of its stores, but you’ve got to hand it to Kmart—their ads have been solid this year. In fact, it has two commercials—”Show Your Joe” and “Ship My Pants“—among the year’s top 20 most viral ads, according to a recent list released by Unruly Media. Top honors went to Dove, with 4.24 million shares of its “Real Beauty Sketches” spot: Here’s how the rest of the top 10 shook out:

2. Geico—”Hump Day” 3. Evian—”Baby & Me” 4. Kmart—”Ship My Pants” 5. Cornetto—”Yalın – Keyfi Yolunda, Aşkı Sonunda” 6. Budweiser—”Brotherhood” 7. Pepsi Max—”Test Drive” 8. MGM/Carrie—”Telekinetic Coffee Shop Surprise” 9. Ram Trucks—”Farmer” 10. Volvo Trucks—”Epic Split feat. Van Damme”

For the full list of the top 20, visit Adweek.

JCPenney didn’t have any ads on the list, but it seems to be looking to learn from Kmart’s viral mojo. A gently ribbing recent Twitter exchange between the two retail brands earned both some favorable attention. (Image via, via, via & via)


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