Dove takes on Twitter hate with new campaign
The soap maker is promoting positivity with #SpeakBeautiful. An ad in the campaign aired during Sunday night’s Oscars telecast.
Can a brand stop the rampant hate that happens in social media?
Coca-Cola gave it a shot and ended up tweeting “Mein Kampf.” Now Dove wants to give it a shot with its #SpeakBeautiful campaign:
“Last year women sent over 5 million negative tweets about beauty and body image,” the video, which aired an ad during the Oscars Sunday, states.
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