Dove takes on Twitter hate with new campaign

The soap maker is promoting positivity with #SpeakBeautiful. An ad in the campaign aired during Sunday night’s Oscars telecast.

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Can a brand stop the rampant hate that happens in social media?

Coca-Cola gave it a shot and ended up tweeting “Mein Kampf.” Now Dove wants to give it a shot with its #SpeakBeautiful campaign:

“Last year women sent over 5 million negative tweets about beauty and body image,” the video, which aired an ad during the Oscars Sunday, states.

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