Dove’s UK bottle campaign incites ridicule online
The company has been producing marketing and PR efforts about body images for nearly 10 years, but the latest installment isn’t well received.
The company’s “Real Beauty” campaign has been a marketing hit, and its “Real Beauty Sketches” spot was the most-shared ad of 2013.
For over a decade now, the folks over in Dove‘s marketing department have been trying to capitalize on the growing rejection of overly airbrushed bodies of already too-thin models with their “Campaign for Real Beauty.” The campaign has been wildly successful in garnering media attention over the last ten years, functionally earning Dove millions of dollars in free advertising.
However, many are saying that the company’s new campaign—recently launched in the United Kingdom—fails to live up to past efforts.
The campaign offers UK consumers the opportunity to purchase limited-edition bottles that are supposed to emulate many different body types:
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