It’s a bird. It’s a plane. It’s a man jet-packing around the world’s most expensive billboard. Constructed in Dubai as part of a joint venture between Skydive Dubai and Denver-based Go Fast, the pricey billboard would cost $1.3 billion a month if was operated around the clock, largely due to the sign’s steepest component: A man that flies around the billboard on a jet pack approximately 20 to 30 seconds at a time at the rate of $500 per second.
That’s far more than the partners of Sterling Cooper Draper Pryce would have dreamt about spending on a client’s behalf in the 1960s, but Don’s still breaking records. AMC’s “Mad Men” raked in its highest-rated season finale ever last Sunday, drawing an audience of 2.7 million viewers.