‘Dumb Ways to Die’ wins Grand Prix in PR at Cannes

The catchy campaign for Australia Metro also picked up the honor in the annual advertising festival’s direct marketing category.

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“Dumb Ways to Die” is a catchy song by Tangerine Kitty, and it’s been co-opted by the Australian Metro. (And it will stick in your head all day today, so beware.)

The song details several ridiculous ways to die, such as using your private parts as piranha bait or taking your helmet off in outer space. The song can be streamed below, or you can find the full Metro campaign at DumbWaysToDie.com.

The video earned Best in Show at the One Show, and it was a big winner at the Cannes Lions International Festival of Creativity, taking home the Grand Prix in both public relations and direct marketing categories.

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