Dunkin’ tests dropping ‘Donuts’ from its name

Fans of the coffee and pastry chain are deriding the change online. The company has rolled out the name change at only a handful of locations.

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Dunkin’ Donuts is testing a change of name and brand—to the dismay of some fans.

The chain has removed the word “donuts” from its marquee in several locations, though those baked confections remain on the menu. The chain has plans to modify stores nationwide, but it insists the name change itself isn’t necessarily permanent.

Business Insider reported:

The name change doesn’t come as a surprise — the Massachusetts-based coffee empire began testing the name Dunkin’ at a handful of Massachusetts locations late last year, according to Eater.

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