During buildup to press conference, airline’s PR campaign pops prematurely

To celebrate its fifth anniversary, Hungarian airline Wizz Air attempted to release 1,000 balloons in Budapest. But when onlookers learned that the balloons held airline vouchers they began popping them before they were launched. “Wizz Air had planned to release the vouchers after a press conference in a nearby hotel, where Eastern Europe’s largest airline had planned to outline its long-term vision,” Marton Dunai reported for Reuters. “The crowd and the vouchers were mostly gone before…

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