During press conference, Tiger Woods was … likable

The Tiger Woods PR tour stopped in Augusta, Ga., Monday, site of the Masters Tournament, where Tiger gave his first press conference since news of his marital infidelity broke last November. How’d he do? “He certainly went a long way with a well-handled news conference,” PR pro Tripp Frohlichstein wrote for Ragan.com . “He came across far better than when he read a carefully worded statement in February. He was natural, and the emotion felt real as opposed to rehearsed. He was, in…

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