Summer doesn’t call for a drastically different approach to writing content, but rather an opportunity to be timely while showing your fans that your brand is reactive to what’s going on outside itself.
Acknowledging that every brand is different—with varying audiences that have their own needs—there are general ways that you can make the most of your summer content. Here are a few ideas:
The brands I manage like to draw reactions from our engagement posts—meaning we don’t like to just ask a question or have our community give their opinions and walk away saying: “Huh. That’s interesting Moving right along …”
Instead, if we ask what kind of spring vegetables our community likes to cook on a Tuesday, you can bet the next day we’re featuring a recipe that incorporates the top one or two answers that people tell us.
Something along the lines of: “Based on yesterday’s poll results, we realize that Brand X fans love ________. Here’s one of our favorite ________ recipes—enjoy!”
If your market research doesn’t already tell you what activities your audience enjoys during the summer, put that question out to them.