Edelman: PR and advertising turning toward ‘peer-to-peer’ interactions

The CEO of the world’s largest public relations firm was part of a Forbes panel discussing the future of the two disciplines and how they are coming together.

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I don’t think PR will ever rely more on data than on instinct. That is true for advertising too. The Old Spice guy was instinct, not data. The advertising holding companies are to a degree going gaga over data.

Further, he sees social becoming even more pervasive:

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