Edelman tops list of global PR firms

The agency retains its place on the annual rankings from The Holmes Report, widening the revenue gap over its industry competitors.

The Holmes Report has released its annual World PR Report, which gives a snapshot of the world of PR agencies. It also ranks the various agencies that either you work for, have worked for, aspire to work for, or would never even consider working for.

Edelman tops the chart again, and it widened its lead this year. It grew by 8.2 percent and had a fee income of $665.6 million. That’s about $37 million more in billings than the No. 2 agency, Weber Shandwick.

Each agency in the top 10 except one—Hill+Knowlton Strategies—grew by at least 1 percent in 2012. In general, the list shows PR is a growing industry. Only about 40 of the 250 agencies included in the Holmes list posted a decline for the year.

Here are the top 10 agencies:

1. Edelman
2. Weber Shandwick
3. FleishmanHillard
4. MSLGroup
5. Burson Marsteller
6. Ketchum
7. Hill+Knowlton Strategies
8. Ogilvy Public Relations
9. Havas PR
10. Brunswick

For the full list of the top 250 agencies, click here. Find out more about how the PR industry fared in the last year by checking out the World PR Report.


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