Edmunds.com pulls ‘haggling’ ads after car dealer backlash

After dealers started cancelling their subscriptions, the president of the car shopping site admitted the ads may have “missed the mark.” 

Ragan Insider Premium Content
Ragan Insider Content

I bought a car last month and, at the risk of sounding overdramatic, it was among the top 10 most unpleasant experiences of my life.

I have trouble sitting through any bad performance, and the Aykroyd-ian theatrics that the dealership dorks were pulling infuriated me. Six hours after meeting everyone in the building and going back and forth on pricing, phantom fees, and falsely bloated interest rates, my wife and I drove away (now needing showers) with an SUV that I’ve affectionately nicknamed, “The Quiet Desperation Express.”

I can understand exactly where Edmunds is coming from with its latest ad campaign. “You wouldn’t haggle with your groceries,” the tag line reads at the end of this video, “so why do it when buying a car?”

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.