Election 2012: How to tie your PR pitches to this year’s top news story

If you represent small or medium-size businesses, and achieving mainstream press is more of a challenge, the upcoming ballot presents a unique opportunity to insert your client into discussions of high priority to voters.

Here are three topics to consider when connecting clients in reference to the 2012 Presidential election:

1. Innovation

For a product launch this year, interview your CEO to understand his or her thoughts on the future of the industry. Tie these observations into larger stories about America’s growth—the kinds political candidates mention on the campaign trail—such as domestic manufacturing, investment in technology start-ups, funding woman-owned businesses, and creating a cohesive healthcare and education system.

2. Alternative energy