Elements of the perfect blog post
BlogPros examined blog posts that fared well, crunched the numbers, and figured out the factors that made them successful.
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The rise of content marketing means that brands compete with traditional publishers for page views, resulting in a cacophony of blog noise.
How are marketers supposed to cut through that noise? It would be nice if every blog post could be perfect, but does such a thing exist?
My approach to best corporate blogging practices has always been to ensure that the content is timely, relevant, valuable to my audience and well-written. Anyone who has managed business content knows that it takes more than that to get eyes on your posts, however.
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