The rise of content marketing means that brands compete with traditional publishers for page views, resulting in a cacophony of blog noise.
How are marketers supposed to cut through that noise? It would be nice if every blog post could be perfect, but does such a thing exist?
My approach to best corporate blogging practices has always been to ensure that the content is timely, relevant, valuable to my audience and well-written. Anyone who has managed business content knows that it takes more than that to get eyes on your posts, however.