Elon Musk apologizes for ‘pedo’ comment

Though the chief executive issued a mea culpa, many are criticizing his move and suggesting he lean on a better PR team to help him avoid future controversy.

By Beki Winchel
@bekiweki
July 19, 2018

Ragan Insider Premium Content

For Elon Musk, “sorry” might not cut it.

The billionaire chief executive of Tesla and SpaceX recently apologized after facing severe backlash for his comments after rescuers saved 12 Thai boys and their coach from a flooded cave system.

Musk had attempted to insert himself into the global drama by offering a miniature submarine his engineers had designed to rescue the boys. When cave diving experts were skeptical and unreceptive, Musk retaliated.

Musk turned to Twitter and snapped at British cave diver Vern Unsworth for his remarks about Musk during an interview with a reporter.

The BBC reported:

Mr Unsworth had said the mini-sub would have had “absolutely nochance of working” – and suggested Mr Musk could “stick his submarine where it hurts”.

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