Email ‘from your boss in PR’ lampoons industry jargon

A young PR pro offers an example of an email everyone in PR or marketing has received.

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The piece speaks for itself, but I thought it would be a good opportunity here to point out the top five marketing/PR/business clichés that she sneaks into her clever piece. Chances are you’ve heard some of these lately if you work in this industry:

1. “This campaign could be a real game-changer for our client and position them as a thought leader in their industry.”

2. “There is really no reason to reinvent the wheel, even though there are many moving parts.”

3. “Please take a stab at including a list of all action items and I will kindly review.”

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