Email marketing forecast for the coming year

Plan for more data-driven decision making, hyper-personalization and the rise of ‘smart’ content.

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With apologies to the many inbox haters, probably not anytime soon. In terms of internal communication, email still reigns supreme. Email marketing also remains an affordable, effective arrow in the quiver of external communicators. It’s a messaging must for 2018.

As much as people kvetch about email and try to hasten its demise, it’s still the default channel for most companies. Why is that? Often, it’s more about the message than the medium. As Ragan Consulting Group co-founder Jim Ylisela says:

People don’t hate email. People hate sh**ty, boring email.

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