If your organization pulls the purse strings, you know the pain of cutting back on one communication tactic to get another to perform better.
If you’ve ever had to choose which marketing effort to cut back on, an infographic from HostPapa may make your choice more clear. It pits email marketing against social media.
In the final tally, the infographic found email to be superior. Below are a few ways email beats out social media:
More people check their email than go on social media: While 61 percent of Internet users access social media, 94 percent send or read emails.