Email to editor: Run this press release and we’ll pay you $100 for every referral
File this under lousy media relations.
It’s the sound of a collective forehead slap—the result of this email from a skincare company to a newspaper editor in Virginia.
The gist of the email: Run this press release, and we’ll pay the newspaper $100 for every person who sees the story and signs up for our treatment.
The editor shared the email with Romenesko blog:
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
