Emerging trend among young social media users: They’re bored

A recent study found that nearly one-third of young, brand-conscious social media users are bored with their social networks. Can you relate?

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That’s the question posed by communications consultant Mark Evans on the Sysomos blog this morning. Evans cited a new study by Gartner, which said that 31 percent of younger, more mobile, brand-conscious consumers are “getting bored with their social network.”

This new reality, the study added, is a situation that “social media providers should monitor, as they will need to innovate and diversify to keep consumer attention.”

Overall, 24 percent of respondents to the study said they are using their favorite social media sites less than when they joined. Meanwhile, 37 percent of respondents are using these sites more.

Evans said the results of this study are interesting, but not especially surprising.

“It illustrates that social media is no longer new and shiny,” he wrote. “Instead, it’s becoming part of the landscape. This isn’t a bad development but simply a reflection that as any technology evolves, its usage by different kind of people changes as well.”

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