Eminem’s marketing team is building buzz with Twitter
From Advertising Age : “For [rapper] Eminem’s new album, ‘The Relapse,’ the marketing team at Aftermath/Interscope Records has mounted an audacious campaign that playfully smears the lines between the rapper’s troubled past and the nightmarish, fictionalized world of his latest work. By using Twitter to dispense short, often disturbing thoughts and links to multimedia components revolving around a mental institution, they’ve helped make the album the most highly anticipated hip-hop rele…
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