Whether or not your employee wants your company to speak out on politics has a lot to do with their own personal political beliefs.
This study from Clutch finds that conservative employees favor brand silence, whereas more politically liberal employees are likelier to embrace a vocal stance from company leaders.
Either way, employees are split on the subject, revealing the significant risks that leaders face when they decide to take a political stand.
Brand managers and leaders should consider these risks when planning to speak out on cultural issues—and should refrain from taking imprudent or irrelevant stances for a quick PR hit.
However, if you believe something strongly enough, there are employees who are “undecided”—and a passionate argument from a place of authenticity could win the day.