Energy company crowdsources executive hiring

NRG Home is offering $10,000 to the person who finds the company’s next president, and earning a lot of publicity in the process.

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The crowdsourced executive hunt is actually a smart move for NRG–it generates publicity, and $100,000 is less than the company would pay for an executive search firm to headhunt for the position, according to David Crane, president and CEO of NRG. “We wanted the number to be meaningful because of the importance of the search. At the same time, we are disciples of Peter Diamandis and the ‘X-prize’ approach to galvanize action in order to achieve critically important outcomes in the shortest possible amount of time,” he writes in an email.

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