For a PR manager in charge of content for his or her client or organization, the mobile stakes are especially high: 75 percent of mobile Web users said they’d be less likely to return to a website they couldn’t visit via mobile, according to a 2012 KISSMetrics study.
Lisa Buyer of Search Engine Watch warns: “If your brand isn’t set up for mobile, this could be a PR crisis called ‘unnecessary lost visibility.’ You’re letting it slip through your mobile fingers.”
You don’t want your brand to alienate the growing number of mobile Web users, so how do you ensure your company’s website is ready for a deluge of iPhone and Android visitors?
First, think mobile.
Before diving into development, ask yourself: What do you expect when you browse the Internet from your phone? What makes a good mobile site, and what makes a bad one? If you’ve been to a website on your phone that was no different from the company’s desktop site, it was probably a bad experience. Here’s why: