Every generation uses social media daily

Are you looking to target older consumers? Perhaps you want to reach ascendant demographics like the millennial generation. Either way, social media is a potent tool.

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According to a study from the Manifest, social media use is big in every age group. This only highlights the importance of using these online channels to reach your audience.

However, not every generation uses the same platforms. For example, despite wide population globally, Facebook is much less popular with younger consumers.

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