‘Everything-vertising’: Is any marketing channel off limits?

The traditional advertising landscape seems a distant memory as brands buy space seemingly anywhere—and on anyone.

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Don’t worry. The next marketing medium is simply the one that no one has thought of yet. The one that was previously unheard of, taboo, ridiculous, silly, uncomfortable, or just plain stupid.

Perhaps it’s always been this way, but it seems as though the overriding objective of today’s marketing pros is simply to out-clever one another.

These days, nothing is off-limits as a marketing medium.

Not beards.

Not skin (nor body hair, for that matter).

Not urinals.

Apparently not snow, either.

Match the medium to the message and the audience. That’s essentially the charge of any marketer. So, what constitutes a marketing medium today?

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