Everything you wanted to know about the U.K.’s mum bloggers

A new survey explores the demographics of this influential group. Study up—this data could help the next time you pitch a blogger.

The British Mum Bloggers (BMB) surveyed more than 300 of its members, revealing that parenting and children ranked as the popular blog topics for this group. Lifestyle, food, and travel were also hot topics, according to the survey.

The survey also revealed:

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