It started Wednesday afternoon when the soft drink company posted this picture to its Facebook page, along with the comment: “Now that’s progress.”
Within a matter of hours, the image drew more than 15,000 “likes” as well as thousands of comments—some of which were critical of the brand.
“I love this drink so much!!!” One commenter explained. “But can’t drink it anymore!” Another said: “Well, there goes my support for the company.”
The post also spread to Reddit, where people defended the brand and evolution.
Ultimately, this might be manufactured outrage. The vast majority of the comments approve of the image or criticize Christians for rejecting it; however, there are only a smattering of negative remarks and the most vitriolic seem to be made in jest.