Excedrin embraces political fatigue with #DebateHeadache

Praises showered the company’s marketing team for buying the sponsored Twitter hashtag and for its series of tweets during the final presidential clash.

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On Wednesday, tens of millions tuned in—many reluctantly—to watch the final presidential debate between Democratic nominee Hillary Clinton and Republican nominee Donald Trump.

Those following and critiquing the debate on Twitter saw a third-party winner emerge: Excedrin.

The company’s marketing team tweeted a series of images and GIFs that gave nods to American’s frustration with political events:

Based on our research, a #DebateHeadache is almost unavoidable. Get ready for it with Excedrin®. pic.twitter.com/Rar0I9qMXQ

— Excedrin® (@Excedrin) October 19, 2016

Frustration only makes the #DebateHeadache worse. Relieve your headache fast with Excedrin®. pic.twitter.com/WwIH2Qrh6c

— Excedrin® (@Excedrin) October 20, 2016

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