A new survey of marketing professionals shows that we should expect a spending and hiring spree in 2013 to keep up with all this data.
Targeting Solutions and Yesmail Interactive surveyed 700 marketers from around the world at the DMA2012 and Forrester eBusiness Forum. The results suggest that many companies will be focusing a larger portion of their 2013 budgets toward analyzing and applying their data.
Nearly 70 percent of companies plan to spend more on data-related marketing initiatives in 2013. More than 50 percent of respondents said they plan to hire analysts and executives for their metrics departments.
Here are a few key findings from the report on data-related spending and hiring:
• 68 percent of marketers said they expect their data-related expenditures to increase greatly or slightly in 2013; only 3 percent said they expect data-related expenditures to decrease.