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Good morning, PR pros:

 Yorkshire Tea recently shared the downside of being a social media manager: It was heavily criticized by many Twitter users following a picture tweeted (not by Yorkshire Tea, mind you) of United Kingdom’s Chancellor of the Exchequer Rishi Sunak enjoying the beverage.

Partisanship reared its ugly head, and Yorkshire bore the brunt of it. In a thread, it asked its followers to “remember there’s a human on the other end”:

So it's been a rough weekend.

On Friday, the Chancellor shared a photo of our tea. Politicians do that sometimes (Jeremy Corbyn did it in 2017). We weren't asked or involved – and we said so the same day. Lots of people got angry with us all the same. pic.twitter.com/7uVmKDf7Jd

— Yorkshire Tea (@YorkshireTea) February 24, 2020

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