Explaining ‘Place Pins’ and how brands can use them

Pinterest’s new map-based image posting feature has more uses than simply bragging about or planning a vacation.

The social media and travel world has been abuzz the past few weeks with Pinterest’s launch of Place Pins. Let’s look at what this is and what it means for you and your brand. What are Place Pins? Place Pins were designed to combine the beautiful imagery of a travel magazine with the utility of a map online so you can share it with friends. Place Pins also includes extra details, such as the address and phone number right on the pin, so users can easily pull up useful info on a weekend adventure or before a night out. Why did Pinterest need them? About a year ago, Pinterest noticed pinners creating more and more boards around the vacations they’re planning, special places near where they live, and venues they want to see someday. Every day people pin about 1.5 million locations, and now there are more than 750 million Place Pins on Pinterest. They asked themselves, how could they help people turn their travel inspiration into reality? They took the first step toward that goal with Place Pins. How do they work? Creating a board of Place Pins is easy. Just select “Add a Map” when you create a new board or edit an existing board’s settings to “Add a Map.” After that, you can map all your new and existing pins on the board to help plan your next adventure. Who’s using it? Individuals, of course, are using Place Pins to create their dream vacation plans. But magazines, brands, CVBs, and hotels have also embraced Place Pins and created some swoon-worthy boards. For instance, Architectural Digest created its own guide to London design, Conde Nast Traveler showcases its best hotels in Thailand, and Thrillist has even tossed its hat in the ring with a board of New York’s best burgers. What now? OK, now the good stuff. Of course this is perfect for travel planning, but you can use this for your brand to create a gorgeous, online, interactive map. Say you work for a global hospitality brand or for an organic juice line with coast-to-coast retail locations carrying your product, or maybe your company has offices across the U.S. and Europe. Then this is perfect for you. It can be updated in real time, costs nothing, and can be linked from all of your digital channels.

Pinterest even created it own board showcasing some of the best Places Boards for inspiration. Amy Ogden is the director of marketing and development at J Public Relations. A version of this story originally appeared on the agency’s The Pink Post blog. (Image via)


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