Have you ever resolved not to glance at your smartphone?
“For the next 10 minutes, I’m keeping this device in my pocket,” you tell yourself.
Slowly, a minute passes. You reach for the phone, stopping to remind yourself of the agreement—10 minutes. But you compromise, “OK, five minutes.”
Mere seconds pass, and your resolve crumbles. You consider everything you’ve missed in the last 90 seconds: the emails and texts, the Facebook updates, Instagram pics, and myriad tweets. And then you cave—reaching for the phone like a relapsed smoker who’s sworn he puffed his last Marlboro.
If any of this sounds familiar, you’re not alone. Smartphone owners ages 18 to 44 spend more than two hours a day communicating and using social media on their devices, according to a new IDC Research report. Eighty percent check their smartphones within 15 minutes of waking up.
For the report, IDC conducted an online survey of 7,444 Android and iPhone users, ages 18 to 44, during a week in March. The age group is limited because it represents the highest levels of ownership across mobile devices, according to Danielle Levitas, a senior analyst at IDC Research.