Eye tracking tips that will keep readers on your website

Knowing the reading patterns of your website visitors can help you build a site that will help bring people back again and again.

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Say your boss asks you to create a new website.

You’ll probably start thinking about the colors, typefaces and content you’ll want to feature on the site.

But an effective website that keeps visitors coming back requires more than just a pleasing color palette and good content. It must consider visitors’ eye patterns and how they read information on a Web page.

For a quick overview of eye tracking-the path people’s eyes naturally take when they view a website—take a look at this infographic from Crazy Egg and Single Grain. It explains that every good website:

How can you create a website that accomplishes all of these goals? Consider these eye tracking tips:

1. Put your logo in the top left corner of your website. Users remember a logo in this location 58.4 percent more than when it is in another area.

2. Place important content on the left side of the page. Users spend 69 percent of their time looking at the left half of a Web page.

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