Chrysler made big inroads with its “imported from Detroit” tagline at this year’s Super Bowl, but an inadvertent tweet Wednesday took a more, let’s say, adversarial tone with its home city.
“I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f**king drive,” the automaker tweeted from its official @ChryslerAutos account, via a report from Mashable (the stars are theirs).
The tweet has since been deleted, and Chrysler issued an apology, noting that “our account was compromised earlier today.”
The bloggers at Jalopnik heard differently, though. They reported that the tweet came from an employee at the media strategy firm that manages the automaker’s account. Confirming Jalopnik’s report, Chrysler weighed in on its blog:
“This morning an inappropriate comment was issued from the Chrysler brand Twitter handle, @ChryslerAutos, via our social media agency of record, New Media Strategies (NMS). After further investigation, it was discovered that the statement was issued by an NMS employee, who has since been terminated.”
Chrysler also said that it’s “set in place appropriate steps to ensure that this does not happen again.”
Clearly it can’t be stressed enough: Check to see which account you’re logged into before you tweet—or risk losing your job.