Facebook adding more live video tools

The social media company is bringing in Vidpresso, a live broadcast tools developer, showing the platform’s intention to expand livestreaming and offer more options for broadcasters.

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Facebook thinks it has the answer for waning user engagement—better livestreams.

The company has a seen a drop in users in the U.S., pointing to an overall trend of decreased web traffic and a loss of consumer trust. However, the company is still pushing its live video offerings.

Facebook sees the decline in users as part of a growing dissatisfaction with social media experiences. CEO Mark Zuckerberg promised to change how Facebook operates before the Cambridge Analytica scandal forced the company to play defense on its data-use policies. Now, Facebook wants to get back to its mission of improving user experience on its platform.

TechCrunch wrote:

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