Facebook affinity tool for brands has broad implications

The social network is giving some brands access to the reams of data on its users. This could be big.

Ragan Insider Premium Content
Ragan Insider Content

A new Facebook feature for brands, available to “priority accounts” only, gives these brands the ability to see what TV shows, bands, and movies their fans like. This has broad reaching implications. Previously this data has never been made public. But if brands know what media their fans prefer, strategic partnerships can start to form, targeted media buys can start to happen, and brands win.

Priority accounts, one can only assume, are those brands that shell out the most money on pay per click ads and sponsored/promoted stories.

From AdWeek:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.