Facebook aims to amp up video sharing

How does the world’s largest social media platform plan to establish its presence as a go-to destination for video sharing? Instagram might help. Here’s what managers are planning.

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As Facebook increases its video capabilities, it’s looking toward the possibility of copying rival YouTube’s revenue-sharing policy.

In an interview with Bloomberg TV, Facebook’s VP for global marketing solutions, Carolyn Everson, said the brand wants to entice more content creators to view its platform as the first choice for sharing their videos.

“Content is incredibly important on Facebook and Instagram,” Everson said. “We want to be a major distribution platform and we are trying to find different ways to help content producers monetize that content. We are exploring revenue sharing models.”

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