Facebook and Major League Soccer partner to live stream games

The platform will host about 22 matches from this year’s season, starting on March 18. Here’s what it means for fans of the sport—and for marketers.

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On Friday, the sports organization announced that it’s partnering with Facebook to livestream at least 22 matches from this year’s season on the platform.

The streams—shown on Univision Deportes’ Facebook page—will be available to users in the United States, and “will show specific angles for mobile phones and feature ‘Facebook-specific commentators, interactive graphics and fan Q&A and polling features,'” Business Insider reported.

“These are the same games that are being broadcast on Univision networks in Spanish, but Facebook has scored exclusive rights to the English language streams,” Techcrunch reported.

MLS issued a press release, which read, in part:

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