Facebook announces live-streaming for brands

The social network is now rolling out Live to verified pages. Previously, the feature was only available to a select handful of celebrities and powerhouse users.

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On Thursday, the social network announced that its Live feature—which rivals competitors Periscope, Meerkat and Blab—is now available for verified pages.

On Thursday, Facebook product manager Vadim Lavrusik and Facebook engineering manager Dave Capra explained how the new feature works:

… With Live, sports teams, media companies, brands, and other verified Pages can make announcements, share breaking news updates, take fans behind the scenes, host Q&As, and more.

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