In the immediate aftermath of a bomb blast in Lahore, Pakistan that killed and injured dozens of people on Sunday, Facebook sent that message to many users.
The problem? The social media giant sent it to people who were thousands of miles away—including parts of the U.S.
It looked like this:
Got this message from Facebook asking if I was ok. It seems to think I’m in Lahore, Pakistan. I’m in Annandale, Va. pic.twitter.com/IgpYMXoxu5
— Michael D. Shear (@shearm) March 27, 2016
The confusion had Facebook’s media relations team working overtime this Easter weekend in the form of sending several “We’re sorry” statements.
“We have activated Safety Check in Lahore,” an initial statement read. “We apologize to anyone who mistakenly received a notification outside of Pakistan and are working to resolve the issue.”