This week, the social network unveiled FBX-targeted ads, allowing “advertisers [to] run Page post link ads on the right-hand side of Facebook and in News Feed on desktop. As they do today, these ads will point back to specific landing pages to help direct-response advertisers drive conversions,” Facebook said in a blog post.
Mashable business editor Todd Wasserman explained what this might like look:
“Sporting goods brand could run a post appealing to basketball fans. While the post wouldn’t appear on the brand’s Page, it would run in the News Feed of fans who have an affinity for the sport.”
Wasserman also said marketers can use the product for A/B testing. “In other words, a marketer can run two or more different messages and then see which ones do the best,” he wrote.