Facebook business Pages gets a mobile-friendly makeover

One major knock against business Pages has been the sameness of their appearance. New features enable marketers to tailor the designs and content to grab and hold fans’ attention.

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Help is on the way.

Chief operating officer Sheryl Sandberg has announced the company is rolling out a vastly improved mobile version of its business Pages with new features and a new design to help you personalize your Page.

With more and more people using smartphones and tablets to conduct business and shop for products and services, it’s never been more important to make your business mobile-friendly.

Facebook wants you to use their business Pages, rather than building your own mobile website or app. To accomplish this goal, Facebook’s makeover plan, detailed on the company’s blog, includes enhanced call-to-action buttons, new sections and an improved Page layout.

Here’s what to look for:

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