Social Media Facebook comments are four times more valuable than ‘likes’ The average clicks per comment on a Facebook page is nearly 15, according to new data. By Kevin Allen@kevin_j_allenNov. 18, 2011 SHARE Ragan Insider Premium Content According to EdgeRank Checker, Facebook’s new metrics have revealed some noteworthy insights on engagement. Bottom line: A comment on a post is four times more valuable than a like. EdgeRank breaks it down per engagement level: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.