Facebook cracks down on adblockers

The social media company is making some changes to how ads appear when users log on. Here’s the scoop, and how execs communicated the effort. 

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For so long, it seemed advertisers were far from cracking the digital advertising game.

Now thatGoogle and Facebook have taken considerable strides toward changing that, adblock technology seems poised to thwart it.

Facebook isn’t sitting idly by while it watches adblockers undo all of its hard work at making digital advertising relevant (and arguably effective).

This week, the company announced that it will change the HTML code that supports its advertisements to essentially mirror that of its organic content. This will, in effect, make the ads invisible to adblock software.

Facebook also announced that it will allow its users to opt out of certain Custom Audience targeting lists. A video was originally shared on Facebook’s blog.

More from the Facebook post:

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