Facebook creates ’empathy team’ to relate to users

The social network’s new group seeks to understand what it’s like to be an individual or business manager using the platform, but will you actually benefit from this new directive?

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According to Business Insider, the empathy team “is charged with helping its engineers and designers understand what it’s actually like to be a user, or a business paying for advertising.”

Martha Gould Stewart, Facebook’s director of product design, spilled the beans on the group at The Atlantic’s Navigate conference.

This is all part of Facebook’s effort to become a bit more human-friendly. For example, Facebook users are no longer called “users” internally. Rather, they’re referred to as “people.”

So, how can advertisers who have probably spent thousands of Facebook ad dollars so a bunch of Kuwaiti click farm workers can “like” a post about their new apps become more friendly?

Only Facebook knows.

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