Facebook deemed most trusted channel for branded content

Respondents to an Acquity Group survey gave the social network the best average scores. A caveat: The most popular channels all fell in the middle range, from 4 to 6, on scale of 1 to 10.

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The report was based on data from a survey of more than 2,000 consumers in the United States.

Respondents gave Facebook an average score of 4 as a trusted source of content from brands (1 = most trusted; 10 = least trusted). Magazines and newspapers ranked second (4.4 average score), followed by email and television (5.3 average score each). Download this free white paper to learn how to tell compelling stories that navigate through the noise, boost your brand and drive sales.

Younger generations are more likely to trust social media channels than their older counterparts are: Some 29 percent of consumers ages 18-22 and 32 percent of consumers ages 23-30 rank Facebook as the most trusted content channel, whereas only 16 percent of consumers ages 52-68 do so. Older consumers are more likely to trust traditional media sources, such as print (27 percent).

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